
When you setup a new Google Ads account, the entire process and support system is designed in a way to help Google get the most out of your budget. In other words, Google Ads is an online marketing casino, and the house always wins. And with their monopolistic hold on the search engine industry, they have rigged the entire system and everything around it for their benefit, not yours.

Google Ads exists for one reason: to make Google lots of money! In fact, 99% of their revenue comes from Google Ads. Here are the risks and red flags you should look out for: 1. Many local PPC agencies struggle, however, to deliver high ROI results. Hiring an experienced PPC agency in Kansas City can be extremely helpful for your business, a s long as you hire an agency that has experience and working for your best interests. Understand the Risks of Hiring a PPC Agency They just want to squeeze as much money out of you as possible. What’s more concerning is that the Google Ads, including their support services, are all engineered to get your company to spend as much as possible. The challenge most companies have with Kansas City PPC services is that the platform is cumbersome and difficult to navigate. Organic, non-paid Google rankings get 5 to 10 times as many clicks as Google Ads clicks.

Pay-Per-Click advertising (also known as PPC) definitely has its haters, and most SEO experts would say that PPC advertising is no match for organic search engine rankings. In the digital marketing world, Google Ads (formerly known as Google AdWords) is the 800-Pound Gorilla in this space. Here’s an example of a PPC ad on the Google Ads platform: It can be used to instantly drive targeted traffic to your website, and you can also choose to serve these ads to specific geographic locations – such as by country, state, city, or zip code. Pay-Per-Click advertising is, as the name suggests, a form of advertising where you pay by the click. Stop Wasting Your PPC Budget on Junk Clicks
